Audi Approved Used

Challenge: Show that buying an Approved Audi isn’t like buying a typical used Audi, but in a way that cuts through the typical schtick of used car advertising.


Solution
:
Make buying a used Audi feel more like buying a new one, with all the anticipation excitement and reassurance that brings.

TV / DIGITAL

 
 
 

TV (Best International Film: Shortlist – Kinsale Awards)

 
 
 
 
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DIGITAL: brought to life in type animation.

 
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