AUDI APPROVED

It doesn’t have to be new to be the drive you dreamed of

During 2018, the world-wide shortage of microchips triggered a significant slowdown in new car production and a consequent boost in demand for used Audi models

Challenge: Audi needed to cut through in a generic sea of warranty messages and entice those in the market for a used Audi to their forecourts and away from the car supermarkets.

Solution: An emotionally-driven and striking TV spot idea that captures the premium sensation of driving an Approved Used Audi and aligns to the confident and reassuring, yet stylishly understated, personality of the brand

BBH (2018)

Recognition: Shortlisted for International Film at the Kinsale Shark Advertising Awards 2018.

Digital banners

Bringing the idea to life in fewer megabytes.

Digital banners