THE FINANCIAL TIMES

‘Free’… or ‘for free’

This was a proactive idea sent in response to a crowd-sourced brief set by the FT. It was at a time when paywalls for online news were not commonplace.

Challenge: To get people to pay for their financial news in an age when it’s available for free.

Solution: Working with the existing campaign line, We live in Financial Times, this idea shows why a timely reminder that there’s no such thing as a free lunch. asks suggests that in a world where access to information is more free than ever. you to choose which kind of ‘free’ you value. when it comes to news offers the most value.

(2012) Brief set by the FT at Ideabounty.com – Awarded Silver.