NISSAN

WHO SAID ELECTRICITY CAN’T?

Nissan created the world’s first mass-production electric car in 2010, but after a 10-years out of the game had fallen way behind in the electric car market.

Challenge: With the launch of three impressive new electrified crossovers and a novel new type of electrified motor, Nissan needed to come back with a challenging proposition.

Solution: ‘ Who said electricity can’t?’ a cross-media idea platform that challenges the limitations and perceived wisdom around electrified driving to tell the story of bold, Japanese-inspired design and freedom-enabling innovation.

TBWA\G1, Paris (2022)

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DIGITAL ARIYA

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